{"id":12725,"date":"2021-03-22T10:38:19","date_gmt":"2021-03-22T14:38:19","guid":{"rendered":"https:\/\/afcomunicacion.com\/uncategorized\/pepsico-dominicana-promotes-gender-parity-with-the-creation-of-the-pink-line\/"},"modified":"2021-03-22T10:38:19","modified_gmt":"2021-03-22T14:38:19","slug":"pepsico-dominicana-promotes-gender-parity-with-the-creation-of-the-pink-line","status":"publish","type":"post","link":"https:\/\/afcomunicacion.com\/en\/press-room\/pepsico-dominicana-promotes-gender-parity-with-the-creation-of-the-pink-line\/","title":{"rendered":"PepsiCo Dominicana promotes gender parity with the creation of the Pink Line"},"content":{"rendered":"<ul>\n<li><em>PepsiCo Dominicana created &#8220;The Pink Line&#8221;, a production line led entirely by women, to promote equal opportunities in the company.<\/em><\/li>\n<\/ul>\n<p><b>Dominican Republic, March 2021.- <\/b><span style=\"font-weight: 400\">To provide equal opportunities for women in every area of the company, PepsiCo Dominicana created &#8220;<strong>The Pink Line<\/strong>&#8220;, a women-led production line at its food plant.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><em>&#8220;At PepsiCo we are stronger when we raise the level of talent and diversity, providing empowerment opportunities for women in every area of the company.<\/em> With this purpose, the pink line, led and operated by women, was created to produce the different formats of the Cheetos brand,&#8221; said <strong>Raymundo Rodr\u00edguez<\/strong>, general manager of PepsiCo Foods in the Dominican Republic.<\/span><\/p>\n<h4>How did the Pink Line start?<\/h4>\n<p><span style=\"font-weight: 400\">In April 2020, the process of selecting profiles and drawing up the work plan to launch the Pink Line began. There was preparatory work in which the women received technical training to develop the necessary skills, abilities and critical experience. Finally, the team that would lead the project was selected. Currently, 18 women operate this production line, and female talent will continue to be developed at all levels of the production plant. <\/span><\/p>\n<p><span style=\"font-weight: 400\">To make this work optimally, the company adapted certain ergonomic processes to improve their work routine and adjusted tools so they could operate the machinery, such as supports for lifting heavy objects.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><em>&#8220;Beyond the adjustments, this has been an excellent experience for them. It has allowed them to work together and stand out within the plant, carrying out the same processes as the rest of the team and meeting excellent production indicators.<\/em> This is our effort to foster solidarity among them,&#8221; highlighted <strong>Rodr\u00edguez<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The executive said the company seeks greater representation of women in different roles across the production chain and in leadership positions at different levels.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><em>&#8220;There was a taboo that women didn&#8217;t want to take part in this kind of process, and we wanted to show it was a question of will; we had been wanting to include women in machine operation for some time.<\/em> With the Pink Line now up and running, we have shown strength and that we all grow through diversity and inclusion,&#8221; reiterated <strong>Rodr\u00edguez<\/strong>.<\/span><\/p>\n<h4>How is it currently organised?<\/h4>\n<p><span style=\"font-weight: 400\">There are currently<\/span> <span style=\"font-weight: 400\">2 types of positions in the plant for operating the Pink Line: Assistants, who provide support at different stages such as packing, washing and product inspection; and Operators, who run the machines directly and control the process and production indicators.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The executive clarified that <em>&#8220;selection processes are based on people&#8217;s skills, which allows us to offer open opportunities to any applicant, regardless of gender.<\/em> But we know it is important to create projects that develop women&#8217;s capabilities and so raise gender parity inside and outside our company.&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400\">The company&#8217;s work to empower women goes beyond its own staff and encourages other women to build careers through their own ventures, thanks to the <\/span><em><b>Women with Purpose<\/b><\/em><span style=\"font-weight: 400\"> project, which to date has graduated more than 700 women in different trades, diploma courses and careers.<\/span><\/p>\n<h4><b>About PepsiCo<\/b><\/h4>\n<p><span style=\"font-weight: 400\"><strong>PepsiCo<\/strong> products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo&#8217;s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. <\/span><\/p>\n<p><span style=\"font-weight: 400\">PepsiCo is guided by its vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. &#8220;Winning with Purpose&#8221; reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit <\/span><a href=\"http:\/\/www.pepsico.com\"><span style=\"font-weight: 400\">www.pepsico.com<\/span><\/a><span style=\"font-weight: 400\">  <\/span><\/p>\n<h4><b>About PepsiCo Latin America<\/b><\/h4>\n<p><span style=\"font-weight: 400\"><strong>PepsiCo Latin America<\/strong> is a sector of the company that includes all food and beverage businesses in the region, covering 34 emerging and developing markets. Our business units in the sector include snacks, beverages, sweet and savoury biscuits and nutrition, which generated USD 6.9 billion in net revenue in 2020. Our beverage business in the region operates through 13 major bottlers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo Dominicana created &#8220;The Pink Line&#8221;, a production line led entirely by women, to promote equal opportunities in the company. Dominican Republic, March 2021.- To provide equal opportunities for women in every area of the company, PepsiCo Dominicana created &#8220;The Pink Line&#8220;, a women-led production line at its food plant. &#8220;At PepsiCo we are stronger [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[486],"tags":[2393,2405],"class_list":["post-12725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room","tag-pepsico-en","tag-pepsico-dominicana-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PepsiCo Dominicana promotes gender parity with the creation of the Pink Line - AF Comunicaci\u00f3n Estrat\u00e9gica<\/title>\n<meta name=\"description\" content=\"To provide 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