{"id":12929,"date":"2023-11-07T13:35:45","date_gmt":"2023-11-07T17:35:45","guid":{"rendered":"https:\/\/afcomunicacion.com\/uncategorized\/grupo-promerica-launches-en-pro-de-ti\/"},"modified":"2023-11-07T13:35:45","modified_gmt":"2023-11-07T17:35:45","slug":"grupo-promerica-launches-en-pro-de-ti","status":"publish","type":"post","link":"https:\/\/afcomunicacion.com\/en\/press-room\/grupo-promerica-launches-en-pro-de-ti\/","title":{"rendered":"Grupo Promerica launches &#8220;En Pro de Ti&#8221;"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>This platform is aligned with Grupo Promerica&#8217;s vision of supporting people and businesses in their communities to thrive.<\/em><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Oscar-Orozco-Juan-Federico-Juan-Federico-Jokisch-Maria-Teresa-Arana-Tutti-Furlan-Octaviana-Icaza-y-Lazaro-Figueroa-1024x576.jpg\" alt=\"Oscar Orozco, Juan Federico Jokisch, Mar\u00eda Teresa Arana, Tutti Furl\u00e1n, Octaviana Icaza and L\u00e1zaro Figueroa.\" class=\"wp-image-8509\" style=\"aspect-ratio:1.7777777777777777;width:417px;height:auto\" srcset=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Oscar-Orozco-Juan-Federico-Juan-Federico-Jokisch-Maria-Teresa-Arana-Tutti-Furlan-Octaviana-Icaza-y-Lazaro-Figueroa-1024x576.jpg 1024w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Oscar-Orozco-Juan-Federico-Juan-Federico-Jokisch-Maria-Teresa-Arana-Tutti-Furlan-Octaviana-Icaza-y-Lazaro-Figueroa-300x169.jpg 300w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Oscar-Orozco-Juan-Federico-Juan-Federico-Jokisch-Maria-Teresa-Arana-Tutti-Furlan-Octaviana-Icaza-y-Lazaro-Figueroa-768x432.jpg 768w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Oscar-Orozco-Juan-Federico-Juan-Federico-Jokisch-Maria-Teresa-Arana-Tutti-Furlan-Octaviana-Icaza-y-Lazaro-Figueroa.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Oscar Orozco, Juan Federico Jokisch, Mar\u00eda Teresa Arana, Tutti Furl\u00e1n, Octaviana Icaza and L\u00e1zaro Figueroa.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong>October 2023.-<\/strong> <strong><mark style=\"color:#0eb928\" class=\"has-inline-color\">Grupo Promerica<\/mark><\/strong> <mark class=\"has-inline-color has-black-color\">marks a milestone with the launch of <\/mark><mark style=\"color:#005f21\" class=\"has-inline-color\"><strong>&#8220;En Pro de ti&#8221;<\/strong>,<\/mark><mark class=\"has-inline-color has-black-color\"> its new communication platform for the 9 countries where it operates: the Dominican Republic, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Ecuador and the Cayman Islands.<\/mark><\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">The stars of this platform are our associates, clients and partners \u2013 all the people who get up every day and give their best because they have a purpose: seeing their children succeed, enjoying a home of their own, discovering new places, among other goals. <strong><mark style=\"color:#0eb928\" class=\"has-inline-color\">Grupo Promerica<\/mark><\/strong> builds relationships of loyalty, understands them and wants to be their best ally in making those goals a reality.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong><mark style=\"color:#005f21\" class=\"has-inline-color\">En Pro de ti will have a multimedia communication platform in the countries where the group operates, allowing brand exposure through a single message.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">The platform&#8217;s central communication focus is aligned with <strong><mark style=\"color:#0eb928\" class=\"has-inline-color\">Grupo Promerica&#8217;s<\/mark><\/strong> vision of supporting all people and businesses in their communities to thrive. &#8220;This can only be achieved if we work for them, putting the client at the centre of our daily activities. When we say we are &#8216;en pro&#8217; of something, we mean all the actions Grupo Promerica has carried out over the years,&#8221;<strong> <mark style=\"color:#0eb928\" class=\"has-inline-color\">says Octaviana Icaza Gurdi\u00e1n, vice president of brand and marketing at Grupo Promerica.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">The platform was launched internally to <strong><mark style=\"color:#0eb928\" class=\"has-inline-color\">Grupo Promerica<\/mark><\/strong> associates at an in-person event in El Salvador, which was streamed live to the other countries, all united under the same purpose.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"178\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2022\/09\/banco-promerica-logo-DB8A2BA7D2-seeklogo.com_.png\" alt=\"\" class=\"wp-image-7321\" style=\"width:192px;height:114px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Grupo Promerica <\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong><mark style=\"color:#005f21\" class=\"has-inline-color\">Grupo Promerica<\/mark><\/strong> believes that all people and businesses in our communities should push past their limits to achieve the success they deserve. That is why, for more than 30 years, we have promoted banking that builds relationships and offers products and services in 9 countries: Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, the Dominican Republic, Ecuador and Grand Cayman.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">We focus on maintaining constant empathy with the communities we serve, building lasting relationships based on mutual trust. Our entrepreneurial spirit leads us to understand and identify with each country where we operate, creating a shared culture.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><em>Find out more about<mark class=\"has-inline-color has-vivid-cyan-blue-color\"> <a href=\"https:\/\/afcomunicacion.com\/nosotros\/\">AF Comunicaci\u00f3n Estrat\u00e9gica<\/a><\/mark><a href=\"https:\/\/afcomunicacion.com\/nosotros\/\"> <\/a>and <a href=\"https:\/\/afcomunicacion.com\/nuestros-clientes\/\"><mark class=\"has-inline-color has-vivid-cyan-blue-color\">its clients<\/mark><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>October 2023.- Grupo Promerica marks a milestone with the launch of &#8220;En Pro de ti&#8221;, its new communication platform for the 9 countries where it operates: the Dominican Republic, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Ecuador and the Cayman Islands. The stars of this platform are our associates, clients and partners \u2013 all [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[486],"tags":[2794,3298,3299,2395,3300],"class_list":["post-12929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room","tag-comunicacion-en","tag-en-pro-de-ti-en","tag-exposicion-de-marca-en","tag-grupo-promerica-en","tag-multimedios-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grupo Promerica launches &quot;En Pro de Ti&quot; - AF Comunicaci\u00f3n Estrat\u00e9gica<\/title>\n<meta name=\"description\" content=\"Grupo Promerica marks a milestone with the launch of &quot;En Pro de ti&quot;, a multimedia communication 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