{"id":12939,"date":"2023-11-17T16:21:30","date_gmt":"2023-11-17T20:21:30","guid":{"rendered":"https:\/\/afcomunicacion.com\/uncategorized\/mayo-kraft-limon-arrives-in-the-dominican-republic-to-connect-with-consumers-through-its-flavour-and-convenience\/"},"modified":"2023-11-17T16:21:30","modified_gmt":"2023-11-17T20:21:30","slug":"mayo-kraft-limon-arrives-in-the-dominican-republic-to-connect-with-consumers-through-its-flavour-and-convenience","status":"publish","type":"post","link":"https:\/\/afcomunicacion.com\/en\/press-room\/mayo-kraft-limon-arrives-in-the-dominican-republic-to-connect-with-consumers-through-its-flavour-and-convenience\/","title":{"rendered":"Mayo Kraft Lim\u00f3n arrives in the Dominican Republic to connect with consumers through its flavour and convenience"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>Available in colmados, in a 30-gram format that is easy to take anywhere and use with meals or snacks.<\/em><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Mayo-Kraft-Limon-1024x682.jpg\" alt=\"Mayo Kraft Lim\u00f3n\" class=\"wp-image-8714\" style=\"aspect-ratio:1.501466275659824;width:361px;height:auto\" srcset=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Mayo-Kraft-Limon-1024x682.jpg 1024w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Mayo-Kraft-Limon-300x200.jpg 300w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Mayo-Kraft-Limon-768x512.jpg 768w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Mayo-Kraft-Limon.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mayo Kraft Lim\u00f3n<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong>Santo Domingo, November 2023:<\/strong> With the aim of connecting with Dominicans, offering a product that meets their needs and being part of their most special moments, <strong><mark style=\"color:#223e7b\" class=\"has-inline-color\">Kraft<\/mark><\/strong> is launching its new lemon-flavoured mayonnaise, expanding its portfolio in the country.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong><mark style=\"color:#223e7b\" class=\"has-inline-color\">Mayo Kraft Lim\u00f3n<\/mark><\/strong> arrives to delight consumers&#8217; palates in a 30-gram format that offers convenience and versatility. It can be taken anywhere and suits everyday meals and snacks, from tostones to sandwiches, burgers, hot dogs and yaroas, as well as adding that special touch to favourite recipes. It is also available in colmados, making it convenient to buy at any time of day.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">&#8220;<em>This innovation reflects our effort to combine the exceptional flavour we are known for with the convenience our consumers need. Always focusing first on the approval of Dominicans, we put our product through testing, which led us to achieve the incredible burst of flavour of our new mayonnaise<\/em>,&#8221; <strong><mark style=\"color:#223e7b\" class=\"has-inline-color\">added Melissa Arcia, Marketing and Innovation Manager at Kraft Heinz for the Caribbean and Central America.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong><mark style=\"color:#223e7b\" class=\"has-inline-color\">Kraft<\/mark><\/strong> has a strong presence in the Dominican market, with a track record of more than thirty years. Its diverse portfolio now includes the <strong><mark style=\"color:#223e7b\" class=\"has-inline-color\">new Kraft Lim\u00f3n mayonnaise<\/mark><\/strong>, which adds to the brand&#8217;s ongoing investment in the country.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><em>&#8220;The Dominican Republic has become one of the company&#8217;s focus countries, gaining greater presence and market penetration. At Kraft Heinz globally we believe in innovation, which is why we have sought to connect with Dominicans through a range of offerings, renewing and expanding our distribution strategy to reach colmados. Our ambition is to keep growing and be present in every one of them,&#8221;<\/em><strong><mark style=\"color:#223e7b\" class=\"has-inline-color\"> explained Rodrigo Lavall, General Manager for Central America, the Caribbean and Venezuela at Kraft Heinz.<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"8716\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Nueva-en-RD.jpg\" alt=\"Mayo Kraft with Lemon, new in the Dominican Republic\" class=\"wp-image-8716\" srcset=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Nueva-en-RD.jpg 683w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Nueva-en-RD-200x300.jpg 200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">New in the Dominican Republic<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"8718\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Yaniqueques.jpg\" alt=\"Mayo Kraft with Lemon, yaniqueques\" class=\"wp-image-8718\" srcset=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Yaniqueques.jpg 683w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Yaniqueques-200x300.jpg 200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Yaniqueques<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"8720\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Tostones.jpg\" alt=\"Tostones\" class=\"wp-image-8720\" srcset=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Tostones.jpg 683w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Tostones-200x300.jpg 200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Tostones<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"8722\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Sandwich.jpg\" alt=\"Sandwich\" class=\"wp-image-8722\" srcset=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Sandwich.jpg 683w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Sandwich-200x300.jpg 200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Sandwich<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" data-id=\"8724\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Yaroa-1024x715.jpg\" alt=\"Yaroa\" class=\"wp-image-8724\" srcset=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Yaroa-1024x715.jpg 1024w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Yaroa-300x210.jpg 300w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Yaroa-768x536.jpg 768w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/Yaroa.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Yaroa<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">As part of the launch strategy for this mayonnaise, which promises to be &#8220;pa&#8217;qu\u00ed, pa&#8217;ll\u00e1 y pa&#8217;t\u00f3&#8221; (for here, there and everything), the brand chose one of the busiest places: the metro, where millions of people discovered this innovation. <strong><mark style=\"color:#223e7b\" class=\"has-inline-color\">Kraft<\/mark><\/strong> also invested in a comprehensive communication effort, with an audiovisual production featuring Dominican talent and a presence on major radio stations, outdoor advertising and digital platforms. To bring the product all the way to consumers, sampling was also carried out at busy locations.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><mark style=\"color:#223e7b\" class=\"has-inline-color\">Seeking to maintain its close bond with the Dominican community, the brand celebrates the fact that the <strong>new Mayo Kraft Lim\u00f3n<\/strong> is made in the country, with the valuable contribution of local labour<\/mark>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong><mark style=\"color:#223e7b\" class=\"has-inline-color\">Kraft<\/mark><\/strong> invites consumers to keep an eye on its social media, Instagram <a href=\"https:\/\/www.instagram.com\/kraftdominicana\/\" target=\"_blank\" rel=\"noreferrer noopener\">@kraftdominicana<\/a> and Facebook <a href=\"https:\/\/www.facebook.com\/KraftDominicana\" target=\"_blank\" rel=\"noreferrer noopener\">Kraft Dominicana<\/a>, as there are more surprises to come in the rest of 2023.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/1200px-Kraft_logo.svg_-1024x410.png\" alt=\"\" class=\"wp-image-8712\" style=\"aspect-ratio:2.497560975609756;width:252px;height:auto\" srcset=\"https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/1200px-Kraft_logo.svg_-1024x410.png 1024w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/1200px-Kraft_logo.svg_-300x120.png 300w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/1200px-Kraft_logo.svg_-768x307.png 768w, https:\/\/afcomunicacion.com\/wp-content\/uploads\/2023\/11\/1200px-Kraft_logo.svg_.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong>About Kraft:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong><mark style=\"color:#223e7b\" class=\"has-inline-color\">Kraft<\/mark><\/strong> has more than 30 years of history in the Dominican Republic. It offers a wide portfolio of products and aims to be on consumers&#8217; tables through its variety of flavours and formats. The brand is part of the global company Kraft Heinz. To find out more about Kraft, visit its social media: Instagram <a href=\"https:\/\/www.instagram.com\/kraftdominicana\/\" target=\"_blank\" rel=\"noreferrer noopener\">@kraftdominicana<\/a> and Facebook <a href=\"https:\/\/www.facebook.com\/KraftDominicana\" target=\"_blank\" rel=\"noreferrer noopener\">Kraft Dominicana<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, November 2023: With the aim of connecting with Dominicans, offering a product that meets their needs and being part of their most special moments, Kraft is launching its new lemon-flavoured mayonnaise, expanding its portfolio in the country. Mayo Kraft Lim\u00f3n arrives to delight consumers&#8217; palates in a 30-gram format that offers convenience and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[486],"tags":[2653,2654,3353,3354,3355,3356,3357],"class_list":["post-12939","post","type-post","status-publish","format-standard","hentry","category-press-room","tag-kraft-en","tag-kraft-heinz-en","tag-mayo-kraft-limon-en","tag-mayonesa-en","tag-mercado-dominicano-en","tag-practicidad-en","tag-versatilidad-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mayo Kraft Lim\u00f3n arrives in the Dominican Republic to connect with consumers through its flavour and convenience - AF Comunicaci\u00f3n Estrat\u00e9gica<\/title>\n<meta name=\"description\" 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