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about us

20 years building trust and reputation from the Dominican Republic.

Consultancy in strategic communications, public relations and corporate events for organisations that need judgement, execution and results.

who we are

We look after your reputation and turn it into a strategic advantage.

AF Comunicación Estratégica was founded in Santo Domingo in 2006. Since then we have supported national and multinational companies in communications decisions that demand knowledge of the environment, trusted relationships and rigorous execution.

We manage our clients’ public profile, strengthen their ties with priority audiences and design strategies that support positioning, credibility and business objectives.

We also work on internal communications and change management so that the strategy is understood and moves from within.

Our multidisciplinary team is led by Amelia Reyes Mora, a professional with 40 years of experience in communications, corporate affairs and organisational management at national and multinational companies.

20 years in the business
Reaching 49+ countries

Mission

To create value for our clients through communications strategies that strengthen their reputation, their relationships and their results.

Vision

To be the strategic communications consultancy of choice for leading organisations in the Dominican Republic, and a local partner of reference for international projects.

our values

Five principles we do not negotiate.

Integrity

We do the right thing and protect the trust our clients place in us.

Confidentiality

We handle sensitive information with the responsibility each relationship demands.

Commitment

We get involved, mind the detail and follow through to the finish.

Discipline

We meet agreements on time, scope, budget and objectives with rigour.

Passion

We care about work done well and continually look for better ways to add value.
our senior leadership

Senior experience for decisions that matter.

We are specialists in communications, public relations, marketing, advertising, media and events. Different disciplines, one shared judgement: turning strategy into results.

Amelia Reyes Mora
President

Master’s in Communication, Public Relations and Protocol from ESERP, The School of Business and Social Science, and Universidad Camilo José Cela (Spain). Postgraduate degree in Human Resources Management and a specialisation in Public Relations, summa cum laude, EADA and UCSD. Degree in Industrial Psychology, magna cum laude. Recognised by the Fundación Universitaria Dominicana for achieving […]

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Master’s in Communication, Public Relations and Protocol from ESERP, The School of Business and Social Science, and Universidad Camilo José Cela (Spain). Postgraduate degree in Human Resources Management and a specialisation in Public Relations, summa cum laude, EADA and UCSD. Degree in Industrial Psychology, magna cum laude. Recognised by the Fundación Universitaria Dominicana for achieving […]

Master's in Communication, Public Relations and Protocol from ESERP, The School of Business and Social Science, and Universidad Camilo José Cela (Spain). Postgraduate degree in Human Resources Management and a specialisation in Public Relations, summa cum laude, EADA and UCSD.

Degree in Industrial Psychology, magna cum laude. Recognised by the Fundación Universitaria Dominicana for achieving the highest academic record in her faculty.

More than 30 years of experience in leading multinational and national companies (IBM, Citibank, CEMEX), heading Human Resources, Communication and Corporate Affairs, Advertising, Industrial Safety, Health and Environment.

She has been a guest speaker at national and international congresses, on public relations, corporate social responsibility, internal and external communication and health tourism.

She is currently vice-president of the board of the Dominican Health Tourism Association. She sits on the council of past presidents of the Fundación Dominicana de Desarrollo and co-founded Fundación CEMEX Dominicana. She has taught Crisis Communication on PUCMM's Master's in Senior Public Management.

Named by Revista Factor de Éxito for four consecutive years as one of the 50 successful and inspiring women for her leadership (2023, 2024, 2025 and 2026).

Selected among the 40 great leaders in communication and marketing, Vida y Éxito, 2025.

Named among the 40 leaders of the health sector, Reporte Médico, 2025.

Chosen by the Dominican Association of Tourism Press (ADOMPRETUR) as one of the 12 women distinguished for their contribution to the growth of the Dominican Republic's leading industry, tourism (2024).

Recognised at the ConnectaB2B Awards 2023 Dominican Republic in the Innovative Woman category, through its editorial communities Mercados & Tendencias, ITNOW and Construir.

Included in Revista Medihealth's special selection on "Women's leadership in the health sector" (2023).

Named by Forbes as one of the 50 most powerful women in the Dominican Republic in 2023 and 2025.

Recognised by Resumen de Salud, the country's leading specialist digital outlet, for her contribution to health communication and health tourism in the Dominican Republic (2022).

She has written on communication, health tourism and social responsibility for the newspaper Listín Diario and the magazines Mercado and Encuentros Interactivos, among others.

Eduard E. Gottschalk
Vice-president

A professional with more than 30 years of experience in sales and business, operations development and project management, marketing management and turnkey selling, in local and international markets. Graduated cum laude in Aerospace Engineering from the United States Naval Academy in Annapolis, Maryland. Specialising in information technology and telecommunications, he has worked for leading multinationals […]

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A professional with more than 30 years of experience in sales and business, operations development and project management, marketing management and turnkey selling, in local and international markets. Graduated cum laude in Aerospace Engineering from the United States Naval Academy in Annapolis, Maryland. Specialising in information technology and telecommunications, he has worked for leading multinationals […]

A professional with more than 30 years of experience in sales and business, operations development and project management, marketing management and turnkey selling, in local and international markets.

Graduated cum laude in Aerospace Engineering from the United States Naval Academy in Annapolis, Maryland.

Specialising in information technology and telecommunications, he has worked for leading multinationals in those fields such as IBM, GBM, Verizon, Microsoft, SKY (DirectTV) and Orange.

A graduate of the IBM Canada, LTD sales school, of Verizon's Marketing Management Development Programme through the University of North Carolina, and holder of a diploma in Strategic Sales Management.

He teaches on a diploma course in Sales and Negotiation Techniques and holds certifications in project management, customer service, competitive analysis and principle-centred leadership.

He currently leads the agency's digital marketing and inbound marketing strategy, together with the development of business intelligence analytics to meet our clients' targets and expectations.

Ana Santana
Director of Projects and Services

Master’s in Corporate Communication Management. Degree in Advertising from Universidad APEC, magna cum laude. She has taken courses and seminars in Public Relations, Protocol, Ceremonial and Event Management, Creativity, Marketing, Sales, Computer Design, Computer Animation, Voice Work and Fine Arts. A professional with more than 20 years of experience in advertising, public relations, marketing and […]

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Master’s in Corporate Communication Management. Degree in Advertising from Universidad APEC, magna cum laude. She has taken courses and seminars in Public Relations, Protocol, Ceremonial and Event Management, Creativity, Marketing, Sales, Computer Design, Computer Animation, Voice Work and Fine Arts. A professional with more than 20 years of experience in advertising, public relations, marketing and […]

Master's in Corporate Communication Management. Degree in Advertising from Universidad APEC, magna cum laude. She has taken courses and seminars in Public Relations, Protocol, Ceremonial and Event Management, Creativity, Marketing, Sales, Computer Design, Computer Animation, Voice Work and Fine Arts.

A professional with more than 20 years of experience in advertising, public relations, marketing and event management.

Over her career she has held the posts of Art and Production Director, Project Director, and internal and external communication and corporate image advisor at several companies in the country. Certified in inbound marketing.

Dalton Herrera
Media Manager

Degree in Social Communication, specialising in Journalism, from Universidad Autónoma de Santo Domingo (UASD), and a Master’s in Corporate Communication Management from UNAPEC. He has broad experience in digital and print press, public relations, strategic communication in public and private institutions, political communication, radio and television. He has served as coordinator and deputy director in […]

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Degree in Social Communication, specialising in Journalism, from Universidad Autónoma de Santo Domingo (UASD), and a Master’s in Corporate Communication Management from UNAPEC. He has broad experience in digital and print press, public relations, strategic communication in public and private institutions, political communication, radio and television. He has served as coordinator and deputy director in […]

Degree in Social Communication, specialising in Journalism, from Universidad Autónoma de Santo Domingo (UASD), and a Master's in Corporate Communication Management from UNAPEC. He has broad experience in digital and print press, public relations, strategic communication in public and private institutions, political communication, radio and television.

He has served as coordinator and deputy director in the press offices of the Judiciary and of the Metropolitan Bus Services Office, respectively. He was also Head of Digital at the newspaper El Caribe.

He has worked on communication with the General Directorate of Communication (DICOM) and the Ministry of Foreign Affairs (MIREX), and in the press office of the Chamber of Accounts of the Dominican Republic (CCRD).

strategic alliances

Local capability. Global reach.

When a need crosses borders, so does our capability. Through an international network of independent communication firms present in 49 countries, we tap into local knowledge and connections wherever they are needed.
We are part of a Latin American network of agencies specialised in internal communications, connecting regional strategy with local knowledge.
We help position the Dominican Republic as a health tourism destination, a sector in which AF Comunicación has built specialised experience and relationships.