AF Comunicacion Estrategica

Specialized Strategic Communication and Public Relations Firm

AF Strategic Communication manages the perception and public projection of its clients before its key audiences, with the objective that our business partners position their brands, services and solutions to increase the profitability and recognition of their company before the different interest groups.

We recognize the importance of the staff of an organization, so we contribute to the strategic management of human talent through the optimal use of internal communication tools.

A team of specialists in the areas of Communication, Public Relations, Marketing, Advertising and Event Organization, join efforts to create innovative ideas that can day by day exceed the expectations of customers, led by Amelia Reyes Mora, who has more than 25 years of experience providing services for leading multinational and national companies.

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Amelia Reyes Mora

Amelia Reyes Mora

Amelia Reyes Mora

Master in Communication, Public Relations and Protocol at ESERP, The School of Business and Social Science, and the Camilo José Cela University (Spain). Postgraduate in Human Resources Management and specialization in Public Relations, summa cum laude, EADA and UCSD. Degree in Industrial Psychology, magna cum laude. Recognized by the Dominican University Foundation for having obtained the highest academic index of the Faculty.

With more than 25 years of experience in leading multinational and national companies (IBM, Citibank, CEMEX ) as responsible for the areas of Human Resources, Communication and Corporate Affairs, Advertising, Industrial Safety, Health and Environment.

She has participated as a guest speaker in national and international forums, such as: American Embassy for former Fullbright Fellows, Funglode, WORLDCOB (The Bizz Awards), Dominican Association of Human Management. Likewise, in international social responsibility conferences at the University of Costa Rica and in seminars held in Nicaragua and Honduras. In these scenarios she has addressed issues of public relations, corporate social responsibility and internal and external communication.

She is currently president of the Board of Directors of the Dominican Development Foundation and vice president of the Board of Directors of the Dominican Association Health Tourism Association. Co-founder of the CEMEX Dominican Foundation. She has taught the subject of Crisis Communication in the Master in Public Management of the PUCMM.

She has written articles on communication and social responsibility for Listín Diario newspaper and Mercado and Interactive Encounters magazines. Published a column on personal growth in VIP Magazine.

Eduard Gottschalk

Eduard Gottchalk


Professional with more than 25 years of experience in ​​sales and business, development of operations and project management, marketing management and turnkey sales, in local and international markets.

Cum laude graduate in Aerospace Engineering from the United States Naval Academy in Annápolis, Maryland. Specialized in information technology and telecommunications, he has worked for leading multinational companies in these areas such as IBM, GBM, Verizon, Microsoft, SKY (DirectTV) and Orange.

Graduated from the Sales School of IBM Canada, LTD, of the Verizon Marketing Management Development Program through the University of North Carolina and Diploma in Strategic Sales Management.

Teaching Diploma in Sales and Negotiation Techniques and with certifications in project management, customer service, competitive analysis and leadership focused on principles.

He currently directs the agency’s digital marketing and marketing strategy, associated with the development of business intelligence analytics to meet our clients’ indicators and expectations.


Ana Santana

Project and Services Director

Master in Management of Corporate Communication. Degree in Advertising, graduated from APEC University, Magna Cum Laude. She has participated in various courses and seminars on Public Relations, Protocol, Ceremonial and Event Organization, Creativity, Marketing, sales, Computer Design, computer animations, speech and plastic arts.

Professional with more than 12 years of experience in the area of ​​advertising, marketing and event organization.

In the course of her professional experience she has held the positions of: Art and Production Director, Project Director, Internal and external communication and corporate image consulting in various companies in the country.

Strategic Alliances

Worldcom Public Relations Group® gives you access to the international creative capacity of more than 2,000 communication professionals in 115 cities, 49 countries and 6 continents.

It offers strategic and innovative services of high quality. It is the first independent and specialized agency in PR in Costa Rica. Ketchum is among the top 3 PR agencies in the world.

The Dominican Health Tourism Association favors the best practices of the health and tourism sectors, to achieve the consolidation of the Dominican Republic as a world-class health tourism destination.