Frito Lay Dominicana launches the “Big Promo del Sabor” starring Big Papi David Ortiz

• Ahead of the winter baseball season, Frito Lay brings Dominicans incredible prizes through its participating products: Lay’s, Natuchips, Hojuelitas, Doritos, Ruffles, DeTodito, and Chokis and Emperador biscuits.

Santo Domingo, September. – Frito Lay and Gamesa, subsidiaries of the multinational PepsiCo, hit it out of the park by offering an amazing baseball experience with the “Big Promo del Sabor”, together with the outstanding former baseball player and Cooperstown Hall of Famer David Ortiz, better known as Big Papi.

With the Big Promo del Sabor, Frito Lay and Gamesa round the bases of fun, excitement and joy, scoring an incredible experience for consumers, who by buying their favourite products and registering the promotional codes on the promotion’s website can win amazing prizes such as baseball merchandise, tickets to winter season baseball games and, as the grand prize, a trip to Boston that includes a tour of the iconic city, a visit to the Cooperstown Hall of Fame and tickets to a Major League game.

“Hand in hand with the sport that fills Dominicans with pride, we want to add happiness and flavour to every bite, offering memorable and exciting experiences to our loyal consumers. From 18 September to 30 November, they can take part in the ‘Big Promo del Sabor’ and have the chance to win incredible prizes with one of the most charismatic and important figures in Dominican baseball. We will have an album of collectible cards about Big Papi’s career, giving our consumers moments to share their passion for baseball with the Frito Lay and Gamesa brands. Card swaps for the album will also take place at colmados, supermarkets, shopping centres, stadiums and Frito Lay Dominicana distribution centres,” said Ana Paola Prieto, Marketing Manager at PepsiCo in the Dominican Republic.

“It inspires me to bring Dominicans together through baseball, which is so much part of who we are and what we love, and above all I’m proud to promote sport among young people in our country together with Frito Lay. So I invite you to swing for the fences by taking part in the “Big Promo” and to complete the collectible album for true fans of Dominican baseball,” said David Ortiz. Consumers can take part in the promotion by looking for promotional codes on the packaging of participating products and can find more information at: www.FritoLayDo.com.

About PepsiCo Latin America

PepsiCo Latin America is a division of the global company that includes all beverage, food and snack businesses in 34 markets in the region. Our food and snacks business creates more than 80,000 jobs and has 35 production plants and more than 24,000 sales routes. The beverage business in the region operates through 13 bottlers. PepsiCo Latin America generated $9.7 billion in net revenue in 2022.

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