Grupo Promerica launches “En Pro de Ti”
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- This platform is aligned with Grupo Promerica’s vision of supporting people and businesses in their communities to thrive.
October 2023.- Grupo Promerica marks a milestone with the launch of “En Pro de ti”, its new communication platform for the 9 countries where it operates: the Dominican Republic, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Ecuador and the Cayman Islands.
The stars of this platform are our associates, clients and partners – all the people who get up every day and give their best because they have a purpose: seeing their children succeed, enjoying a home of their own, discovering new places, among other goals. Grupo Promerica builds relationships of loyalty, understands them and wants to be their best ally in making those goals a reality.
En Pro de ti will have a multimedia communication platform in the countries where the group operates, allowing brand exposure through a single message.
The platform’s central communication focus is aligned with Grupo Promerica’s vision of supporting all people and businesses in their communities to thrive. “This can only be achieved if we work for them, putting the client at the centre of our daily activities. When we say we are ‘en pro’ of something, we mean all the actions Grupo Promerica has carried out over the years,” says Octaviana Icaza Gurdián, vice president of brand and marketing at Grupo Promerica.
The platform was launched internally to Grupo Promerica associates at an in-person event in El Salvador, which was streamed live to the other countries, all united under the same purpose.
About Grupo Promerica
Grupo Promerica believes that all people and businesses in our communities should push past their limits to achieve the success they deserve. That is why, for more than 30 years, we have promoted banking that builds relationships and offers products and services in 9 countries: Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, the Dominican Republic, Ecuador and Grand Cayman.
We focus on maintaining constant empathy with the communities we serve, building lasting relationships based on mutual trust. Our entrepreneurial spirit leads us to understand and identify with each country where we operate, creating a shared culture.
Find out more about AF Comunicación Estratégica and its clients