Plaza Lama and Banco Promerica boost their partnership through the Visa Lama Plazos Credit Card

• Visa Lama Plazos makes it easier to finance major purchases.

• It is the ideal card to help you save when you shop.

Santo Domingo, October 2022: – As part of this strategic partnership, Plaza Lama and Banco Promerica reaffirm their commitment to offering products and services that make their customers’ lives easier and help them save on supermarket and household appliance purchases with Banco Promerica’s Visa Lama Plazos credit card.

Customers who get the card will receive 6% cash back on purchases at Plaza Lama stores and an extra 1% for being members of Lama Club, for savings of 7% on every purchase. The card also gives access to “CrediPlus“, which allows users to buy household appliances at Plaza Lama stores and pay for them in convenient interest-free instalments over 6 and 12 months.

Carlos Julio Camilo, executive president of Banco Promerica, said the aim of the partnership is to aggressively promote the Visa Lama Plazos credit card so that all customers can benefit and save on their everyday and major purchases.

He highlighted that Promerica stands out for its robust Payment Methods and Credit Card offering, with major airline partnerships and the most robust card portfolio on the Dominican market.

The bank has also been a pioneer in digital payments, as the first Dominican bank with a digital wallet, “Promerica Pay“, which allows payments from mobile phones or smartwatches without needing the physical card. Visa Lama Plazos Card customers will be able to enjoy all these features, as well as seasonal promotions and offers.

For his part, Teófilo Lama, president of Grupo Lama, said their stores stand out for their diverse range of products, including household appliances and supermarket goods, so customers can buy everything they need in one place. He said that by promoting the Visa Lama Plazos Card they want all their shoppers to get it so they can benefit and save on all their purchases.

“We have more than 25 stores across the country and 93 years serving the nation, so for Plaza Lama it is more than an honour to reaffirm this partnership, which will be of great benefit to our customers – and what better time to relaunch this new value proposition than just before the upcoming Christmas season,” said Lama.

Through the Promerica Loyalty Points programme, Visa Lama Plazos will also let cardholders earn 1 Promerica Point for every RD$100 or US$3 spent outside Plaza Lama.

The Visa Lama Plazos card can be applied for quickly through the digital Credit Card onboarding in the Promerica Móvil RD APP, under “Apply for your product”, where customers receive an immediate response without having to sign any paperwork or contact the bank by phone or in person.

It is also available on the Banco Promerica and Plaza Lama websites, www.promerica.com.do and www.plazalama.com.do, at their branches across the country, and at Promerica business points in the main Plaza Lama stores.

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About Banco Promerica

Headquartered in Santo Domingo, Banco Promerica is a multiple bank with 22 years of local presence, focusing on personal customers, small and medium-sized businesses, corporate and institutional clients, and the Payment Methods business. Banco Promerica is a member of Grupo Promerica (through the holding company Promerica Financial Corporation), made up of nine banks operating in Central America, Ecuador, the Cayman Islands and the Dominican Republic.

About Plaza Lama

Plaza Lama, “The Superstore“, is the perfect blend of the benefits of a hypermarket with all its services and the product range of a large department store. Aimed at the broadest segment of the Dominican population, it has become a tradition of more than 90 years serving different types of shoppers, always focusing on their satisfaction and understanding their tastes and needs.

Find out more about AF Comunicación Estratégica and its clients