Banco Promerica launches ProInnova, a programme focused on solutions for the SME segment

• In addition to financial benefits, users will have access to the ProInnova SME Business Development Programme, which provides management support tools, assistance services, continuing education and other facilities.

Santo Domingo: – With the aim of offering innovative products focused on the needs and development of small and medium-sized enterprises, Banco Promerica has launched ProInnova , a set of financial solutions for the SME segment that includes a new Visa Platinum Business Innova credit card, business assistance insurance, support tools to boost e-commerce and accounting management, and a comprehensive business education programme.

At the launch of the new programme, Carlos Julio Camilo, executive president of Banco Promerica, said that through these distinctive offerings they aim to provide competitive benefits so that the SME sector can manage its projects in a practical and secure way. “We define the ProInnova programme as the best ally of small and medium-sized business owners and the most comprehensive for this segment.”

Speaking about the products that make up the programme, he explained that the Visa Platinum Innova Promerica card is the ideal means of payment for businesses’ everyday spending. “When they get the card, our users will be able to access the ProInnova SME Business Development Programme, which has great financial and non-financial benefits to help them go further in achieving their goals,” said the bank’s president.

Regarding the ProInnova Business Development Programme, the executive explained that it offers strategic support tools that give businesses a competitive edge in the market, such as Gestiona Innova, a set of tools designed to support accounting management, e-commerce and project management.

He added that, aware of the importance of knowledge and networking in the business world, customers will be able to join Academia Innova. This programme includes continuing education at INTEC and Centro MiPyMes, with a diploma course in business development and innovation and bimonthly SME webinars, among other things. The bank will continually add benefits to the programme as a value platform for its customers.

With the launch of “ProInnova” Banco Promerica reaffirms its commitment to continue delivering solutions tailored to business requirements through its SME Banking in a close, innovative and agile way.

The launch event, attended by SME customers and executives of the bank, was held at Banco Promerica’s modern corporate offices on the fifth floor of the Altri Tempi Building in Ensanche Piantini, Santo Domingo.

About Banco Múltiple Promerica

Headquartered in Santo Domingo, Banco Promerica is a multiple bank with 22 years of local presence, focusing on personal customers, small and medium-sized businesses, corporate and institutional clients, and the Payment Methods business. Banco Promerica is a member of Grupo Promerica (through the holding company Promerica Financial Corporation), made up of nine banks operating in Central America, Ecuador, the Cayman Islands and the Dominican Republic.

Through the financial services it offers, Grupo Promerica constantly contributes to financial inclusion and to the economic progress of the societies and communities it serves.

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