- The campaign Support the cause “Breast Cancer Awareness” of Payless was born to raise awareness about the need to prevent breast cancer.
- Last year, more than USD 65,000 was raised in Latin America and the Caribbean, which were delivered to local foundations.
Dominican Republic, September 2018.- Mariluz Marrero and his whole family faced a new stage of life in 2004 that was not within their plans. She was diagnosed with breast cancer, and in 2005, after receiving chemotherapy, she had to undergo surgery. After his diagnosis, other members of his family also went through the same health condition.
To patients who live a similar situation, Mariluz recommends that “never stop taking your treatment, the conventional thing for cancer is the maximum, chemotherapy, radiotherapy, take your treatment as directed.”
“When I was diagnosed with cancer I was already in grade IIIB, and thank God I am alive because I took all my treatment and even today I do not neglect with my annual visit to the doctor, I am not missing, because it could arise again,” he says.
This 58-year-old woman did not give up, and today she volunteers at the Dr. Heriberto Pieter Cancer Institute, where she encourages other women who are going through a breast cancer process.
How to help?
In all stores in the Latin American and Caribbean region, Payless makes available to its customers throughout October, Champion brand tennis, a bracelet or a pair of socks from the exclusive collection identified with the color alluding to the campaign. The money raised by the purchase of these products is donated to the foundations supported in each country; In addition, each customer who purchases the identified items will receive a coupon equivalent to 20% discount on their next purchase at Payless.
This campaign already has more than ten years of experience in the region. The previous year the initiative was able to raise about USD $ 65,000 throughout Latin America and the Caribbean, which was donated to the foundations identified, in the case of the Dominican Republic, The Dominican League Against Cancer has been the foundation chosen, since it is an entity recognized nationally, for the various services to patients with breast cancer.
“We are excited to be part of this campaign and once again support the National League Against Cancer, because they carry out outstanding work with cancer patients, a disease that affects both the patient and the family, we know that, with this grain of sand, we are contributing to our country, but, above all, to those people who need a helping hand, ”said Denise Bernard, Director of Operations at Payless ShoeSource.
“These products are more than fashion, so we continue to support the Dominican League Against Cancer, who through the Dr. Heriberto Pieter Oncology Institute receives an average of 3,000 patients daily, explained Eric Gonzalez, Payless Shoesource Country Manager.
The Dominican League against Cancer is proud to be the institution that provides a timely response to the problem of cancer in the country, gaining recognition and support from companies such as Payless, who believe in the work that this institution performs for the benefit of the sick Of cancer. Our organization’s work focuses on the detection, diagnosis, and treatment of cancer, for which it has the Dr. Heriberto Pieter Oncology Institute, said Bernadette Sánchez, Public Relations Officer of the Dominican League Against Cancer.
Payless ShoeSource is the number one footwear retailer in the United States and one of the largest worldwide, offering a wide range of footwear and accessories at affordable prices for each family member. The company’s mission is simple: Become the shoe store where you get more and pay less for our customers.
Payless was founded in 1956, in Topeka, Kansas, with the revolutionary idea of selling quality shoes at affordable prices in a self-service environment. Sixty-two years later, Payless continues with its self-service model combined with industry-leading customer service to provide a fun and engaging shopping experience for its customers.