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New Michelin tire line guarantees durability and safety when driving

The tire line provides significant improvements for extreme situations on roads and tracks.

Santo Domingo, August 2017.- High-performance tires gain space in the streets, in the hands of car-loving consumers, when they were previously used exclusively in racing circuits. For those looking for pleasure in driving, with precision and stability, without sacrificing safety, the new Michelin Pilot Sport4 S arrives this month in the South American market, equipping sports cars.

“In a scenario where the industry constantly seeks the development of products and services, the Michelin Pilot Sport4 S tire arrives to conquer the new benchmark position in the segment, offering maximum performance in both dry and wet floors,” explains Ana. Paula Guimarães, Marketing Director of Michelin Latin America.

According to Anoildo Mattos, Marketing Manager of Michelin Latin America, “when we talk about the sports segment, high performance, speed, and perfection are attributes that appear in the first place. Ideal for car lovers, the Michelin Pilot Sport4S is an ultra-high-performance tire (UHP), which offers the most modern technology to consumers fascinated by innovation. ”

According to the executive, “its differential comes from Michelin’s investment in technology and innovation, and it is through ‘Bi-Compound’ technology that the Michelin Pilot Sport4 S has excellent braking on both dry and wet floors, making it the No 1 in safety and durability. ”

 

NEW MICHELIN PILOT SPORT 4 S

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“Frequently opposed in the segment of sports tires, features such as durability and safety evolve together in the Michelin Pilot Sport4 S, fully translating the Michelin Total Performance philosophy, which consists of offering exceptional performance on each tire,” says Ana Paula.

Technologies that guarantee the best performance

The ‘Bi-Compound’ technology consists of the application of two different types of rubber on the tread, for better safety, which when combined, help repel water on wet floors; and on the external side, a new hybrid elastomer for exceptional dry adhesion

The excellent control of the vehicle is guaranteed by ‘Dynamic Response’ technology, to ensure the transmission of the movements of the steering wheel to the tire in a much faster and more precise way.

Fulfilling the highest level of requirements and technologies, the Michelin Pilot Sport4 S was developed to satisfy owners of sports vehicles such as Ferrari, Mercedes-AMG, and Porsche. According to Ruy Ferreira, commercial director of Michelin Latin America

“Michelin works side by side with the most important car manufacturers to provide tires that best fit their most exclusive models.”

  • The leader in safety and durability characteristics, certified by independent institutes
  • Greater safety in any situation: nº1 in braking in dry and wet floors
  • Better control and adherence: nº1 in time of return in dry floor
  • Better durability of the segment

Dry Breaking

While the Michelin Pilot Sport4 S needs only 33.66 meters to go from 100 km / h to 0 km / h, its largest direct competitor demands almost one more meter (+ 0.83 m) *.

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* External tests carried out by TÜV SUD in June and July 2016. Dimension: 255 / 35ZR19 96Y XL.

The Bridgestone Potenza S001, Continental SportContact 6, DUNLOP Sport Maxx RT 2, Goodyear Eagle F1 Asymmetric 3 and Pirelli PZero Nero GT tires were purchased on the European aftermarket in 2016 by TÜV SUD.

Breaking in wet floor

At a speed of 80 km / h, the new Michelin Pilot Sport4 S only needs 27.73 meters to stop the vehicle *.

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Control and adherence in dry floor

In a 2.6 km long circuit, the Michelin Pilot Sport4 S proved to be between 0.4 s and 1.39 s faster than the competition, representing almost a second faster on average, in a relatively short distance*.

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* External tests carried out by TÜV SUD in June and July 2016. Dimension: 255 / 35ZR19 96Y XL. The Bridgestone Potenza S001, Continental SportContact 6, Dunlop Sport Maxx RT 2, Goodyear Eagle F1 Asymmetric 3 and Pirelli PZero Nero GT tires were purchased on the European aftermarket in 2016 by TÜV SUD.

Excellent durability

Wear tests conducted by Dekra Test Center showed that the new tire offers the best durability in its segment: 27% higher than the average of the main competitors **.

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** External tests carried out by TÜV SUD in June and July 2016. Dimension: 255 / 35ZR19 96Y XL. The BRIDGESTONE Potenza S001, Continental SportContact 6, Dunlop Sport Maxx RT 2, Goodyear Eagle F1 Asymmetric 3 and Pirelli PZero Nero GT tires were purchased on the European aftermarket in 2016 by TÜV SUD.

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Premium design

Proving that the innovation of a tire can go beyond its performance, the technology ‘Premium Touch effect’, innovation patented by Michelin and available in the new tire Michelin Pilot Sport4 S, simulates the effect of the velvety texture on the side of the new tire, which highlights its aesthetics and, consequently, that of the vehicle. In addition, the tire protector prevents scratches and keeps the wheel looking always new.

Vehicles equipped originally with the Michelin pilot sport4s

  • Ferrari GTC4LUSSO 2017
  • Mercedes AMG Class E E63 2017
  • Mercedes AMG Class E E43 2017
  • Porsche Panamera 2016
  • Porsche Boxster / Cayman 718

The new Michelin Pilot Sport 4 S will be available from this month in the South American Market, in 34 different dimensions in the 19 and 20-inch rings.

About Michelin

Michelin, the leader of the tire segment, is dedicated to the development of its clients’ mobility, in a sustainable way, creating and distributing the tires, services, and solutions most appropriate to their needs; providing digital services, maps, and guides, to help them make their trips unique experiences; and developing high-tech materials, which serve the mobility industry.

Based in Clermont-Ferrand (France), Michelin is present in 170 countries, employs 111,700 people worldwide and has 68 production centers implanted in 17 different countries that manufactured 187 million tires in 2016.

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