OLD SPICE arrives in the Dominican Republic with DuraScentTM technology in its men’s fragrances
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- Old Spice arrives in the Dominican Republic through Distribuidora Corripio with its men’s fragrances featuring DuraScent technology.
Santo Domingo, 29 October 2019.- Old Spice is here to stay!
From October, thanks to Distribuidora Corripio, the brand’s local representative, all Dominicans can enjoy the power of the incredibly manly fragrances that made Old Spice the best-selling deodorant in the United States. Its fragrances with DuraScentTM technology will make you smell like a man’s man as if for the first time, forever.
Like the incredible feeling of getting into a car fresh from the dealership and smelling that “new” smell for days on end, that’s how the new DuraScentTM technology in Old Spice deodorants works, with long-lasting fragrances that keep you smelling good all the time.
At the launch event, Sarah Bergés, deodorant category manager at Distribuidora Corripio, said that “Old Spice is set to revolutionise the men’s personal care market in the country, meeting a very common need among consumers”.
Old Spice aims to play in the experiential consumer segment, which is why it offers incredibly manly scents in its Hardest Collection, Red Collection and Red Zone ranges, in body spray, antiperspirant spray and stick formats.
The DuraScentTM technology in Old Spice deodorants gives its collections a long-lasting scent and slow release of resins, creating olfactory quality and taking sensory marketing to a new level.
About Old Spice:
Old Spice has spent 75 years helping men navigate the seas of manliness, giving them back the pleasure of being and smelling like a man’s man.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality products; leading brands include Always®, Ariel®, Gillette®, Head&Shoulders®, Oral-B®, Pampers® and Pantene®. Visit https://www.pg.com/es_LATAM/ for the latest news and information about P&G.