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Pantene launches its new Micelar collection for lighter and moving hair

Santo Domingo, May 28, 2019 – Do I stay or go to the party? Sometimes you find that existential question and your hair is the one who decides for you: “We are not going, we stay!” Luckily, now that feeling of crushed and heavy hair that determines whether or not you go out to conquer the world has remained in the past.

PANTENE, the # 1 haircare brand in the world, invites women to change the conversation from “I’m not going” to “If I go out!”, With the revolutionary Pantene Pro-V Micelar Collection. This personalized collection purifies the roots and moisturizes to the ends, to obtain a light and moving hair until the end of the day.

Worldwide, 79% of women agree that shampoo is the most important part of their hair care routine*. And their # 1 wish is that their shampoo provides them with “effective cleaning.”

In short, they are worried that heavy hair will stop them from doing their activities during the day and make the feeling of cleanliness and freshness last longer so that their hair is able to keep up with their lives.

That’s why Pantene created the Pantene Pro-V Micelar collection to revolutionize hair care inspired by micellar water that has transformed beauty into skincare.

The new Pantene Pro-V Micelar collection includes:

  • Pantene Pro-V Micellar Shampoo incorporates micellar water in our formula with Pro-Vitamins, which results in an ultralight formula, which purifies the roots and moisturizes to the tips.
  • Pantene Pro-V Micellar Conditioner has a lighter formula that provides the ideal level of hydration to obtain a perfect softness without a feeling of heaviness.
  • Pantene Pro-V Hydration Booster, offers instant shine, frizz control, and a fragrance boost, with a light texture that leaves a feeling of hydration in the hair.

“The Pantene Pro-V Micelar collection includes micelles, which are cleaning agents that attract impurities like a magnet, for purification without leaving your hair dry,” explains the Hair Care Category Manager for the Dominican Republic, Cristal León.

With the Pantene Pro-V Micelar collection, women will enjoy fresher and cleaner hair for longer and hydrated and healthy hair without feeling crushed. The result? Now you can say, “Let’s go anywhere!” With hair ready to have fun, when you want it, and nothing stops you.

The #PanteneLovers, such as Yarissa Rodríguez, Airam Toribio and Anier Barros, are discovering the new Pantene (and they LOVE it!) The new Pantene Pro-V Micelar collection, is available in department stores.

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