- The Payless ShoeSource shoe store, located in the Galería 360 shopping center, is the second store built under the innovative Super Store concept in the Dominican Republic.
- The company has been trusting and investing in the country for 17 years.
Santo Domingo, November 2018. Under a new concept that began several years ago in the United States and that is being implemented for the second time in the Dominican Republic, Payless opened the doors of its new Super Store in the city of Santo Domingo.
The new Payless store located in the Galería 360 shopping center, is the second of this format that operates in the country, in addition to the one located in Megacentro, thus becoming the ninth superstore in Latin America.
Being a Super Store, this store requires three times more staff than one that already exists in the country, thus generating sources of employment and opportunities especially for people in the area and its surroundings.
“With a construction area of 685 square meters and with wider, brighter aisles, Payless guarantees its customers a comfortable and satisfactory visit, because thanks to its large size it has a greater variety of styles than standard format stores,” said Denise Bernard, vice president of Payless Latin America and the Caribbean.
Similarly, Eric González, general manager of Payless Dominican Republic, said that Payless had taken care of every detail so that all customers can fully enjoy their shopping experience and thus continue to be the first option in the style of footwear for the whole family of the Dominican Republic.
“With the arrival of this proposal, Payless will continue to make a difference through its variety of products, accessible prices, and attractive offers, this added to a warm service that builds trust in each customer,” Gonzalez added.
As one of the novelties of this year, Payless ShoeSource and Sofía Vergara have come together to bring fashionistas and trendsetters a collection of footwear and accessories that everyone will love, they reported.
Payless handles very positioned brands in the local market such as American Eagle, Champion, Airwalk, Fioni, Smartfit, and brands focused on user comfort such as Dexter, Dexflex and Comfort Plus, which were designed exclusively to meet the comfort demands of customers.
The company will continue developing its agreements with designers such as Christian Siriano and with franchises such as Disney, Nickelodeon, Marvel, and Sesame Street and at the same time will continue with exclusive services such as the measurement of children’s foot, which allows choosing the footwear with the size and the proper way.
17 years of investing in the Dominican Republic
Seventeen years ago Payless started operations in the Dominican Republic. Today history repeats itself with the opening of the Super Store, which now becomes the second in the Dominican Republic thanks to the preference of its consumers.
- Related: https://afcomunicacion.com/en/payless-continues-positioning-strategy-in-latin-america-and-the-caribbean/
Currently, the company keeps making investments in the country, with constant growth. Thanks to this opening, Payless already has 30 stores open in the Dominican Republic. At the end of this year, there will be 31 stores in the country.
Payless ShoeSource, Inc., the most important specialty footwear retailer in the Western Hemisphere, offers a wide variety of footwear and accessories at an affordable price for the whole family. The company’s mission is simple: To become the first choice of footwear and accessories for our customers, because of our style and value.
Payless was founded in 1956, in Topeka, Kansas, with the revolutionary idea of selling quality shoes at affordable prices in a self-service environment. Sixty years later, Payless continues with its self-service model combined with industry-leading customer service to provide a fun and engaging shopping experience for its customers.